Is Location Based Advertising the Future of Mobile Marketing and Mobile Advertising?

See on Scoop.itManaging options

Along with content marketing I don’t think there’s a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word “mobile.” Everyone has their opinion, their idea, their beliefs and so on when it comes to mobile marketing and mobile advertising.

Just this past October yours truly wrote a piece entitled Mobile Marketing – The Elephant In The Room For Marketers. As I wrote then and still believe today “The fact of the matter is that mobile marketing – despite all its continued hype and promise has been severely under utilized by marketers of all shapes and sizes.

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See on socialmediatoday.com

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