Google Survey: What Users Want From Mobile Sites

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With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t.


Tasks Vary by Vertical – The survey explores several verticals and corresponding mobile user behaviors in Banking, Travel, Retail and Automotive. Below are the “most important tasks” users want to be able to perform or accomplish on mobile websites in each category according to the survey.

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